GRAZIA LIFESTYLE
Dr. Laura Purdy, the dynamic CEO of SWELL Medical, is no stranger to the daily stressors of leading a growing healthcare brand. As a mother of four and a visionary in the medical field, she knows firsthand how difficult it can be to juggle the demands of work, home, and personal well-being. But instead of letting stress dominate, Dr. Purdy has made it her mission to empower her team to prioritize mental health and self-love. At SWELL Medical, this balance isn’t just a goal—it’s a non-negotiable value woven into the fabric of the company’s operations.
In a world where the economy and the pressures of an ever-evolving business landscape can weigh heavily on individuals, SWELL Medical has established clear HR and operational standards to support employees. Dr. Purdy has created an environment where team members are encouraged to reach out to her or trusted leaders whenever they need to, with the assurance that their well-being is a top priority. Whether it’s emotional stress from the fast pace of the business or personal struggles at home, these challenges are openly acknowledged—and not brushed under the rug. It’s understandable and heartbreaking to hear when people are struggling, but at SWELL Medical, that’s why we speak up about it.
As a demanding small company, the intensity of the work environment can sometimes lead to emotional distress—but Dr. Purdy makes it clear that this is never intentional. It’s simply the nature of building a brand from the ground up. That’s why SWELL Medical offers PTO, encourages days off, and hosts HR seminars and training sessions to foster open conversations—or private ones if preferred—so each team member can feel empowered in the way that suits them best.
The truth is, some workplaces are more stressful than others, and life outside of work can often bleed into the professional space. Whether it’s past experiences, personal history, or family responsibilities, SWELL recognizes that everyone has their own challenges. That’s why Dr. Purdy is committed to learning as she goes, just like any entrepreneur building a brand, and offering the flexibility and resources needed to support her team.
Ultimately, it’s about finding the right fit. Building a company is hard work, and so is creating a family. Dr. Purdy’s approach to leadership at SWELL Medical reflects a deep understanding that success is a mutual process—one that thrives on open communication, shared values, and a commitment to personal and collective growth. The journey isn’t always easy, but with the right team and the right support, it’s absolutely possible.
CREDITS:
Talent: Dr. Laura Purdy
HnM / Styling: Nina Vargas
Photographer: Mike Yi
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